Subliminal Messaging At Billy Bronco’s
Kevan, in order to keep the conversation rolling about the new Boise State coaches, made a roster of them on a chalk board that hung over the back bar. The chalk board usually consist of what is the kitchen that’s about to go bad. Instead the list of coaches were printed on the board. “Mike Sanford, Marcel Yates, Kent Riddle, Steve Caldwell Junior Adams, And Avolos, Julius Brown, Elijah Drinkwitz, Scott Huff, and oh yeah, Bryan Harsin.
Well, all was going fine. There were good and lively discussions, no disagreements, and the beer flowed, which made Kevan happy.
Kevan made a check mark beside the coach to be discussed for the night. He breezed right through the first five and then slipped all the way down to Scott Huff. This did not escape the notice of Dawg Breath.
Then one night it happened the most furious exchange at Billy Brono’s since “taste great, less filling.”
“Kev, man,” Dawg Breath said. “You can’t do that.”
“What?” Kev said.
“You can’t go out of order,” Dawg Breath said. “It’s list. Lists have to go in order.”
This guy named TommyT from nowhere, his face buried in the mug of beer. With his face still dripping of suds said, “Hey, if it ain’t numbered ya don’t have to go in order.”
Dawg Breath was in no mood to give in. “It’s still a list. You start at the top and work your way to the bottom, one name at a time. That’s the only way.”
It wasn’t this quiet since Broztman’s missed field goal at Nevada.
“Whoa,” Louie said. “Let’s say you go to a grocery and you make a list of what you need; milk, beer, eggs, chips, salad dressing, ham, beer, and laundry detergent. You don’t get the milk and go over and get the beer because it’s next. You pick up the eggs because it’s close. You don’t crisscross and zigzag all over the store to get things in the order you have them on the list. It’s what ever comes next. Doesn’t that make sense?”
At this point Kevan is happy for somebody defending him bypassing a couple of coaches on the list, but more importantly another round of beers had been ordered to further fuel the discussion.
Dawg Breath is not one to toss in the towel. He tossed down the bottom of his glass and motioned for Kevan to replenish. Then he retorted, “What good is a list if you don’t go in order.”
“The purpose is to get everything done,” Louie said, “Not necessarily in order.”
Dawg Breath completely ignored the counter argument. Something said earlier wrestled his attention. “Wait a minute some one said zigzag. Why are we talking about pot?”
“Because it’s legal in Colorado and Washington,” some guy named Blue said.
The next thing you know the whole place is into a discussion about marijuana legalization.
Kevan filled Dawg Breath’s tankard and along with everyone else whose a part of the discussion. Kevan smiles because he knows where now the discussion is going. It now has left football. He’s in for a long night of drawing beer and wrangling about natural selection and quantum physics – and more beer.
Kevan started to draw another one for Louie.
“No thanks,” Louie says.
“Shhh,” Kevan said. “It’s on the house.”
“Some other time,” Louie said.
“I noticed when you gave the example of the list you mentioned beer twice,” Kevan said.
“It’s called subliminal suggestion messaging and positive reinforcement,” Louie said.
“I think it’s working,” Kevan said. “Dawg Breath’s glass is empty already.”